Amagi Media Labs Ltd

Amagi & Matrox Video Partner on Cloud Broadcast Workflows 📺

- Announced on April 19, 2026.

- Partnership integrates Matrox ORIGIN software into Amagi's cloud production architecture.

- Goal is to enable scalable, flexible, and efficient cloud-based broadcast workflows.

- Focuses on transitioning broadcasters from hardware-based to software-defined, cloud-native environments.

- Supports emerging industry models like the Dynamic Media Facility (DMF) initiative.

- Matrox ORIGIN provides a flexible core video pipeline for real-time resource scaling.

- Francesco Scartozzi (VP, Matrox Video) highlighted flexibility and real-time adaptability benefits.

- Srividhya Srinivasan (Co-founder & CTO, Amagi) emphasized innovation and expanded technological framework.

- Collaboration aims to reduce complexity, improve scalability, and unlock operational efficiencies.

- Amagi, founded in 2008, manages over 9,000 channel deliveries across 300+ distributors in 40+ countries.