Colgate Palmolive (India) Ltd

Colgate Launches Premium Whitening Serum at ₹800! 💜✨

- 'Colgate Visible White Purple Serum' launched as a premium whitening booster, priced at ₹800 for a 40ml pack.

- Uses purple pigments to neutralize yellow tones, offering instant color correction.

- Features Mint & Yuzu flavors, non-foaming texture, and enamel-safe formula for daily use.

- Application involves pumping onto a toothbrush for an even, instant brightening effect.

- Ayan Guha, Director of Marketing, highlights the product’s fusion of oral care and beauty for confidence.

- Follows the success of 'Colgate Visible White Purple Toothpaste' (2024), forming a whitening duo.

- Supported by a social-first campaign 'Pump, Purple, Smile' with creators & influencers.

- Available on leading e-commerce platforms.

- Colgate-Palmolive (India) is a leader in oral care, sustainability, and community initiatives.