Colgate Palmolive (India) Ltd

Colgate Taps K-Pop Star IU as First Brand Ambassador for Visible White Purple 🌟

- Colgate-Palmolive (India) partners with K-pop star IU (Lee Ji-eun) as first-ever ambassador for Colgate Visible White Purple.

- IU credits the product for her bright smile—marking the first major Korean personality endorsing oral care in India.

- Campaign launches August 8, 2025, featuring IU across digital, TV, and social media.

- Product uses purple optic brighteners to neutralize yellow tones for a whiter smile.

- Available via quick commerce, e-commerce, and major retail outlets.

- Gunjit Jain, EVP of Marketing, notes K-culture's rising influence in India.

- Colgate-Palmolive (India) leads the oral care market, prioritizing sustainable growth and community well-being.