Colgate Palmolive (India) Ltd

Colgate-Palmolive India Launches New Visible White Purple Campaign with Kriti Sanon & Abhishek Sharma 🦷✨

- New campaign for Colgate Visible White Purple toothpaste launched on February 13, 2026.

- Features Bollywood actor Kriti Sanon and cricketer Abhishek Sharma.

- Promotes teeth whitening as part of beauty routines using color theory (purple cancels yellow).

- Targets premiumization and positions oral care as a daily grooming essential.

- Supported by science and celebrity influence.

- Promoted across TV, digital, social media, and influencer content.