Colgate Palmolive (India) Ltd

🏏 Colgate Appoints Rahul Dravid as Brand Ambassador for Colgate Total

• Cricket icon Rahul Dravid appointed as new brand ambassador for Colgate Total

• Partnership shifts oral care narrative from hygiene to performance ritual

• Scientific research links oral germs to inflammation and slowed recovery, impacting stamina

• Colgate Total's Dual Zinc + Arginine technology fights germ build-up 3 times more effectively

• Technology helps prevent 8 dental problems

• High-impact campaign launching across digital, social media, and influencer channels

• Rahul Dravid emphasizes oral health as critical detail in sports performance

• Teams mandate dental exams as part of performance preparation

• Colgate emphasizes commitment to science-backed solutions and proactive oral care