Allied Blenders and Distillers Ltd

🥃 Officer's Choice Blue Gets a Premium Makeover

- New packaging: sleeker bottle, matte gold foiling, 'Trusted Since 1988'

- Targets Premium & Above (P&A) segment

- Rollout begins in Uttar Pradesh and Maharashtra

- Next markets: West Bengal, Odisha, Meghalaya, Haryana

- Blended with imported Scotch malts, matured in bourbon barrels